%0 Conference Proceedings
%A Sung, P.
%A Paynter, J.
%D 2006
%T Content Analysis of Korean Corporate Web Sites
%E Mann, S.
%E Bridgeman, N.
%B 19th Annual Conference of the National Advisory Committee on Computing Qualifications
%C Wellington, New Zealand
%I NACCQ in cooperation with ACM SIGCSE
%P 283-289
%@ ISSN 1176-8092
%U www.naccq.ac.nz
%8 7th-10th July 2006
%X Web sites are becoming the first point of contact for
many businesses as the number of Internet users
continues to grow. Having the right content is crucial for
corporate web sites. This paper studies the content of the
top thirty Korean corporate web sites determined by
capitalisation and outlines the main function incorporated
in their designs. This paper introduces a web site
evaluation model that deals with eight core components;
image creation, informing stakeholders, transaction,
marketing, disclosure, interactivity, presentation and
connectivity. Both the functional and non-functional
requirements are analysed to determine the main
functions of corporate web sites. Unique features of
Korean corporate web sites mentioned are extensive CEO
information, high level of multimedia and broad
information for the investors Our research aligns with
previous studies (e.g. Sullivan (1999), Jo and Jung (2005)
and Perry and Bodkin (2000)) in that image creation was
found to be the most important function for corporate
web sites. In contrast with earlier studies, we find that
informing investors/shareholders is also one of the key
functions of corporate web sites.
%K Korea, Corporate Web Site, Content Analysis