%0 Conference Proceedings %A Sung, P. %A Paynter, J. %D 2006 %T Content Analysis of Korean Corporate Web Sites %E Mann, S. %E Bridgeman, N. %B 19th Annual Conference of the National Advisory Committee on Computing Qualifications %C Wellington, New Zealand %I NACCQ in cooperation with ACM SIGCSE %P 283-289 %@ ISSN 1176-8092 %U www.naccq.ac.nz %8 7th-10th July 2006 %X Web sites are becoming the first point of contact for many businesses as the number of Internet users continues to grow. Having the right content is crucial for corporate web sites. This paper studies the content of the top thirty Korean corporate web sites determined by capitalisation and outlines the main function incorporated in their designs. This paper introduces a web site evaluation model that deals with eight core components; image creation, informing stakeholders, transaction, marketing, disclosure, interactivity, presentation and connectivity. Both the functional and non-functional requirements are analysed to determine the main functions of corporate web sites. Unique features of Korean corporate web sites mentioned are extensive CEO information, high level of multimedia and broad information for the investors Our research aligns with previous studies (e.g. Sullivan (1999), Jo and Jung (2005) and Perry and Bodkin (2000)) in that image creation was found to be the most important function for corporate web sites. In contrast with earlier studies, we find that informing investors/shareholders is also one of the key functions of corporate web sites. %K Korea, Corporate Web Site, Content Analysis